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Salone Ufficio 2011: Interview with Mr. Sergio Montesi

The Fair Salone Ufficio recently closed with growing figures: how do you evaluate the presence of company DR in Milan?

“We just introduced ourselves with an image perfectly matching with our production; we didn’t focus on one only single item, achieving consequently to give a cross-section of our production and a great confirmation that all our products keep in their souls all our main values: elegance, quality, functionality, design. Compared to our competitors we showed up well balanced and absolutely complete with our range”.

What kind of visitor did you welcome in your ‘metropolitan stand’?

“Well, we can say that this fair was strongly export-oriented: more than 60% of all operators we met were not Italians. I’m referring at professionals and at qualified buyers: all those were looking for us, since their research was focused on a quality product and most of all on finding a company they can rely on. It’s not by accident that many of them visited us in our headquarter in Pesaro (Marche Region).”

And what about Italian customers?

“We met many of our old customers and I can state I could see some positive signs of increase inside the Italian market where at least three thousand people look for new office furniture.

Everybody knows that Italy’s still maintaining as sign of agreement just to shake hands and word-of-mouth, but I believe that we are in front of an evolution in the market, even though tainted by a deep crisis now slowly fading away which shook everybody. ”

How will you manage the after-show of Salone Ufficio?

“We will continue our action. Starting from next month of June until the end of year 2011 we will give great importance to all commercial events: besides that, Milan was very successful by launching new products gaining absolute attention of the public of visitors. A product is absolutely linked to a person and  we’ll have a direct contact with them with our traditional ‘open houses” and events. To conclude, we will improve our logistic inside the company.”

Talking about product, the choice of Della Rovere is apparently towards a kind of simplification …

“That is for us the missing and connecting point with the market, i.e. to strategically reduce complexities, being more competitive in the managing and trade-friendly! Please realize how much does it take to know deeply a good catalogue (or pricelists as well..) and what a big difference since the more easy and flexible it will be, the more universal can be our offer!”.

In that way Della Rovere inspires the interests of professionals in office furniture..

“We are convinced that we can go in a light direction addressing ourselves with a bit more of chance to architects and to projecting studios, which are very attentive at the simplification process. ”

Della Rovere al Salone Ufficio 2011



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