Salone Ufficio 2011: Interview to Mr. Roberto ForniSalone Ufficio 2011 just ended: how does Della Rovere review?
“Our company was missing that appointment and ever since last edition -dated 2008- we have been working hard to innovate our products. It has been a big success to us for several reasons: for the product we suggested, for what our dealers said about us, for the attention of both press belonging to office branch and press usually involved in other fields. I’m convinced that Della Rovere this time was able to go beyond crossroads and it will be able to take many good advantages of that. ”
Has all that been possible even without the driving force of Eurocucina?
“It’s a fact that big kitchen manufacturers are able to attract big international buyers and we are aware of the fact that some important players were absent. You see, from one side we have witnessed a Fair with fewer exhibitors but on the other side our company Della Rovere has been able to take its best chance in promoting our products and our projects, too. Now we could also rely on the fact that since that Fair occurs every two years, we could evaluate the alternative periods of Milan and Cologne (Germany)”
A great and effective communication for Della Rovere touched a high degree thanks to a ‘metropolitan stand’ designed by Roberto Semprini…
“We have been working hard and for long time to achieve following result: suggesting a concept and a layout able to fit our products. We have been able to enhance our products to introduce them in a good, clear way, creating the right working areas and making easier our visitors’ flow. Results have gone beyond our imagination. ”
A reception Metropolis, a bookcase Livro, the working desk Be and seats are just a few examples of all news introduced at Salone Ufficio.
“Our company keeps on being reference point in our sector. Stronger, with a more complete collection thanks to our will to listen to our customers’ needs: that specific skill belongs to our DNA.”
Starting from September, then the launch of eKompi on the market…
“We enter Internet business community with a working collection: elegant, clear-cut, essential full with accessories and with a shaped wooden side; all those features remind of Della Rovere’s strong points: i.e. quality and design. They are a kind of hybridwriting desks, perfectly matching with our modular bookcases. The most important innovation is focused on the distribution, which starts from the web and fulfils through our sales’ points: those latter are truly important for us: in that project, too.”
What does a final customer will get out of that innovation?
“Let’s start talking about price: it is transparent and more convenient; thanks to the web there is a wide view of products, colours: we decided to talk through images and not with number codes as usual until today. Besides that we have the possibility to add new ideas and products with great easiness.”
To be continued soon with more details on this extraordinary collection