Fuori Salone - Triennale 2011There are times in our long and full working days where a big question mark appears concretely in front of us and we wonder about the meaning and results of a long company set route aiming to be matched to the identity of Della Rovere. All of a sudden, as if by magic answers become concrete tips.
The most important ones to Della Rovere arrive from the market and became real in Milan, during Salone Ufficio (International Biennial Workspace Exhibition 2011) where we could meet many buyers, professionals, old and brand new customers, visitors.
There are answers leaving a mark in everybody’s soul setting Della Rovere among Italian companies which have a definite rule in history of manufacture of office furniture: our writing desks ZERO, designed by Karim Rashid exhibited at both Fuori Salone event “150 Y Italian Beauty” and at La Triennale.
In the very city centre, via Montenapoleonehosted our writing desks ZERO, UNO involved by Roberto Semprini in a project called “150 Y Italian Beauty” which celebrated our 150th anniversaryof Italy's
unification. ZERO and UNO were in a customized version, one with our Italian flag and the other one just in Red deriving from the Tricolour.
At La Triennale, which represents a real reference point for international design, ZERO made its right impression since it had been selected for a personal exhibition on Karim Rashid who decided to exhibit the very refined embossed black paint version.
We are proud of that success and herewith we would like to say thank you to all those who helped us in building the brand: our internal staff, our customers and dealers, our designers like Karim Rashid who allowed Della Rovere to follow the right, best path.