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Crisis Communication Management

On November 23rd, at the 28th Regiment headquarters of the "Pavia" Operative Communication in Pesaro, a meeting took place on the Management of media relations in case of a crisis, part of the course in Crisis Communication Management, organized by the Ministry of Defense.
The course pursues its aim of training personnel in the field of operative communications and, more in general, of armed forces personnel who may have the need to plan and handle communication tasks at the presence of critical events involving the government.
Within this context, as owner of Della Rovere, Mr. Roberto Forni was invited to speak and to bring his witness account on how communication could be handled, should a company be affected by a crisis, but above all he described the crisis as a key event for all companies that wish to grow.
Often, in fact, sudden events may imperil a company and even hinder its independency and survival. An accident, a malicious act, a mechanical failure, a human error or an external attack may create an emergency that may develop dramatically.
A crisis can be defined as any event that may require immediate action in order to avoid a potential negative impact on the company and the persons involved. It may irreparably compromise the reputation of the company and alienate clients and consumers.
Therefore, the company must act promptly under circumstances completely different from its standard operating conditions, lacking all the information necessary and under stern scrutiny from the outside world. Communication, therefore, contributes to define the time frames and the response methods and through a policy of transparency and honesty has an impact on the resolution of the crisis, creating new horizons of visibility. Although it may not be the sole crucial element in the success or failure of the crisis, communication certainly represents the binding compound in the relations between the organization and the outside world.

Della Rovere. Extraordinarily Office.



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